Physicality is a language
ARTOMATIC is rooted in the idea that physicality is a language that connects directly with human intuition and emotions — the motivations that drive most consumer behaviour.
Human intelligence evolved over millions of years in a physical environment. We are hard-wired to recognise and interpret the sophisticated signals of the tangible world we live in and the things that surround us.
This is a basic human language — older than words and pictures — and resides within the physical structure of any man-made object, in its size, shape, material, texture and construction. This is an innate, primitive and subconscious lexicon, the only universal language understood by every human being on the planet.
When harnessed, this language can evoke rich, emotional associations with the recipient’s personal and collective human experience and create the powerful and lasting associations that are increasingly illusive in today’s ephemeral media age.