The original creative producer
When Tim Milne and James Ellery opened ARTOMATIC in 1982, printers had a poor reputation with designers for being reluctant to experiment and shunning creativity. There was a clear opening for a more collaborative service that embraced and applied creativity to commercial print manufacturing (hence why Malcolm Garrett's coining of the name from a Peter Phillips painting described it perfectly... then and today).
Throughout the eighties, ARTOMATIC encouraged designers to use tactile processes and unusual materials to create distinct printed objects that possessed value in their own right, rather than being inferior reproductions of a better original. At the heart of this idea was that physical characteristics — tactile qualities — were part of the communication.
In 1999, ARTOMATIC opened a pioneering space in Clerkenwell housing a library of samples and materials, gallery and retail store. Its purpose was to champion the value of physicality and celebrate the seminal graphic culture from which emerged street art, graphic books, conceptual objects and designer toys.
Fifteen years on, as the graphic culture enters the mainstream, ARTOMATIC continues to explore physicality and the idea that it is a distinct human communications language that if employed specifically, can engage and connect with audiences in a unique and powerful way.