CONTAINER #1:Hot&Cold

Rebecca and Mike

Rebecca and Mike create entertaining and ruthlessly pure ideas; a lateral thinker whose work is concentrated and interventionist. They’re an independent niche two-person proposal (and in many ways an indefinable one too), characterized by their bespoke and unformulaic approach to solving problems, creating simplicity, and developing and promoting products and services from across all market sectors. They have worked on projects for global brands, famous personalities, advertising agencies and many others.

CD

Specific CD titles (16 variations) with hot and cold characteristics paired; discs and cases switched

2013

124 x 141 x 10 mm

Crystal styrene, polycarbonate, paper, vinyl, cellophane, screen-printed, cello-wrapped, sticker applied

Created exclusively for CONTAINER #1:Hot&Cold in an edition of 200

Production

Rebecca and Mike’s approach to their container item was diametrically opposed to David Hieatt’s. In that, they were keen to control every aspect of the execution, including the photography, which they felt was an essential element of the idea. Theirs was the only ready-made item, so its execution was somewhat out of their hands and thus in need of greater scrutiny than something that was originated and replicated or reproduced.

Verifying the pairs of CDs

Verifying the pairs of CDs

I must admit I completely underestimated the complexity of this idea and what it would take to make happen – I guess I was seduced by the concept – but the reality was a hugely complicated process that was beyond my limited organisational capabilities.

Rebecca and Mike handed over a specific list of CD titles matched in hot and cold pairs, the result of some clearly extensive research. First task was to order one of each CD from Amazon and see that the actual discs – which can’t be determined from Amazon listings – lent themselves to the idea. On this basis, one of the pairings was abandoned and another was simply unavailable for a sensible price – the Adele title, oddly enough.

Stickers lovely

Stickers lovely

The sticker wasn’t straightforward either as it required a distinct bright orange, referenced to a Mr Penfold sticker Rebecca and Mike had, so this was screen-printed and came out superbly.

An deluge from Amazon

An deluge from Amazon

But, the real task was getting the CD’s in en masse. Most came from Amazon, and had to be ordered from individual listings as few suppliers kept more than one or two in stock. And even when all 15 of one title were available from one source, they were still sent individually. Add a few from private eBay sellers, who didn’t mark their origin on the packet and it became impossible to track what was outstanding. I never got all of them in for the entire quantity, but the idea allows for some to be bought as this issue of CONTAINER is sold.

CD swapping

CD swapping

Rebecca and Mike wanted to do the swapping, which gave them the chance to check the quality of the CD cases, a number of which were damaged and had to be replaced with new CD jewel cases, preserving the original leaflets and inlay cards.

The last stage was to cellophane wrap the CDs and so we carefully wrapped the swapped CD’s in kitchen paper towels – that was all we had at hand – and heaved them into a box to send to BP Contract Packing in Lancashire, who’d done the House of Illustrious project for me last year. Thankfully, BPCP were super obliging and clearly not busy, as when I called to check they’d arrived the following day, the wrapped CDs had already been dispatched back.