If you're reading this (which I know is a stupid thing to say, as it wouldn't affect anyone who isn't rather like there's no need to make exceptions for guide dogs from No-Dogs signs in shops), you can't fail to notice that I've changed the design of the site — hopefully for the better.
I've been umming-and-erring about re-doing the site for most of this year, largely because I'm in the midst of a dilemma about how to describe what I do and what ARTOMATIC's proposition is, Its activities seem to fall into a few unrelated buckets, which I'll expand on later, but in very simple terms, it's creative production, media innovation and talks and workshops. All of them come from the idea of physicality and language, which I'm keen to explore.
Not having a clear idea about what it is you're trying to say is a very foolish premise from which to venture into website redevelopment and, predictably, confusion reigned. It was interesting, if not a little messy, to observe the collision between my intuitive I'll-know-it-when-I-see-it approach and the reductive logic of the digital design process. All I could do was try half a dozen different layouts, looks, concepts and navigations in the hope that one would jump out and giving up when either it didn't or the navigation templates wouldn't do what I needed. Just as I was about to start layout number seven, the inspiration came from somewhere quite unexpected. I took a break to artwork a re-print of my tube map mailer and lo-and-behold, its bold simplicity made me realise what I like: brutal graphics.
So, there you are. It's nice to rediscover what I like. You might as well have a look around since you're here.