Aside from spreading myself about a bit more, my intention this year was to scratch a rather persistent itch to create something unique and sustainable. It's not the first time—earlier ventures included iLikeprinting (too much too soon) and Matterbox (not enough too soon).
For me, the urge to do and be something different to anyone else is strong. And while my approach to print production is different to others doing it, I can no longer claim to be exclusively doing it—and that troubles me. I like to be doing something unique—even if that means sitting outside easy categorisation. Plus, I'm not a designer, but I am a good collaborator—I'm very good at helping people more creative than me get more out of what they're doing.
So, the idea for CONTAINER was born from a couple of thoughts...
Matterbox was an attempt at defining a object-based communications medium—that it's possible to tell more expansive and emotive stories through physical objects rather than with words and pictures.
Magazines have long fascinated me and there's no shortage of publications capable of identifying and attracting the most obscure audiences. Yet, the fluid notion of a magazine—changing content, different contributors—seems at odds with the restrictive fixed format of a printed book. While various attempts have been made to deviate from this—notably Aspen, Visionnaire, Gasbook, The Thing Quarterley and fashion titles like Centrefold—the vast majority conform rigidly to bound pages.
The original meaning of the word magazine means storehouse—a place to keep things in. So, it seems—to me—obvious that a collection of three dimensional objects, varying in size, shape, format, materials and construction might be a better—or at least different—way of expressing the fluid nature and model of a published magazine.