ARTOMATIC has teamed up with Daniel Eatock to develop the proposition, Make Objects Tell Stories – a conceptual approach towards physical communications as a counterpoint to the irreversible move towards digital. To introduce and demonstrate this service, we asked Daniel to come up with an idea...
We started at the end of the process, by asking Paul Foster from Billion Dollar Babies, who develops leads for creative companies and who'd do the follow-up calls, to provide the brief. We asked him what he wanted and he said, something "memorable, unlikely to be thrown away and easy to describe down the phone" (i.e. not a brochure). From this, Daniel came up with the idea of sending a meteorite – an innocuous piece of rock whose meaning and significance is transformed from knowing its story and holding something that's come from deep space.
This allowed us to play with the idea of travel – a meteorite is the most travelled object on Earth – with its final journey via the postal service and reference most meteorites' ultimate destination, a museum archive.
The meteorites were sourced from UKGE via David Bryant, "the UK's only full-time meteorite dealer" and come from impact sites in the Sahara desert. To reference the museum connection, they were sent out in custom-made archival storage boxes, from G Ryder, who made boxes for Stanley Kubrick's archive boxes and most museums with sky-blue foam inserts.
The mailing of 24 meteorites landing at different locations around the UK on a single day (Oct 29th) allowed us to a reference to a meteorite shower impacting the UK, with dimensions, weights and grid references posted on the ARTOMATIC site. Each meteorite came with an authentication sheet detailing its number in the series – a reference to limited edition art multiples. Other cliches around the idea of 'impact' were avoided.
The activity is designed to get introductory meetings and the activity culminates in Billion Dollar Babies' follow-up call, asking the recipient, "Did you get the meteorite that landed on your desk?"