Hand-drawn logos at GlassesDirect

I'm doing some work with GlassesDirect and had the opportunity to get a guided tour around their dispatch facility in Swindon last week. Aside from the mind-boggling complexity of their operation–hundreds of frames, dozens of lenses, myriad prescriptions–the sunglass side of the business, SunglassesShop revealed a remarkable and charming insight into how factories work.

The pick-and-pack boxes are marked by brand, but not with the computer generated label you would expect. Instead the staff have taken the time to hand-draw the logos on each box to speed navigation around the hundreds of brands they hold.

Though driven by a remarkably pragmatic solution to factory-floor problem, what results is a charming post-modernist take on the high-gloss over-designed nature of fashion-brandery.