Even the most prosaic objects can be employed to say something.
Royal Mail's red rubber bands are so ubiquitous as to be almost invisible–part of the culture. They can be found in every bottom draw, stationery cupboard and handbag in the land. If you've got a red rubber band, it came from Royal Mail. As they are, they don't say much.
But, they could be employed to make a quiet celebration of London hosting next year's Olympic Games, just the London Eye and Empire State building change their lighting to mark different events.
I'd love to see Royal Mail use their iconic rubber bands to make a small statement about our pride and excitement in hosting the games.
What do you think?