Royal Mail business cards

Brief: Royal Mail created a new division to sell a complete direct mail service. Their specific problem was that their sales consultants lacked confidence in selling the new service. 

Insight:  We knew that People Buy People and that if we created business cards that allowed them talk about themselves when they met new customers, they'd feel more confident in selling the new service.

Solution:

We interviewed all the consultants individually and asked them a simple question, "What brings you joy and defines you as a person?" 

Together, we identified a signifying object that represented their interest – their Favourite Object.

Michelle's favourite object is her scooter

Michelle's favourite object is her scooter

We then identified a material that represented that object

Scooters are made from Powder coated aluminium

Scooters are made from Powder coated aluminium

We then made each consultant's cards from the individual material that referenced their favourite object.

Michelle's powder-coated aluminium business card

Michelle's powder-coated aluminium business card

All the cards tell a very personal and intimate story about the individuals.

Mike likes playing the guitar

Emma likes shopping

Chris likes men's shoes

Cheri likes vintage clothes and travel

Stefan likes golf

Rob hates flying, so takes his family on long European road trips

Caroline likes riding horses

Shaun likes exotic cars

Louise likes going to live music

Stephen collects vintage wine

Gordon likes sixties music